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Why did Segway, once seen as the ‘transport vehicle of the future’, fail?

  • August 26, 2024
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It is designed to move people faster and easier. almost like one wonder of technology It was also launched as. But despite the passing years, Segway It did

Why did Segway, once seen as the ‘transport vehicle of the future’, fail?

It is designed to move people faster and easier. almost like one wonder of technology It was also launched as.

But despite the passing years, Segway It did not have the expected impact and unfortunately remained nothing more than a nostalgic memory in most places.

It suffered from high prices and access problems.

Segway Story

One of the biggest reasons the Segway didn’t become popular was its initial high price. in 2001 $5,000 Segway, which came with a price tag, had become an unattainable luxury for many people.

The vehicle, which is expected to appeal to a wide audience, is only available because of its price. above a certain income level He knew how to appeal to people.

Also vehicle maintenance and spare parts costs It was also worth it. All this did not give it the chance to be an easy to use tool in everyday life, but there is more.

The design was impractical.

Segway

Although Segway had an innovative design, it fell short in terms of usability in urban transportation. First, the vehicle size and weight It did not make for easy transportation.

on the stairs or use in narrow spaces It was almost impossible. Moreover, its sensitivity to weather conditions made it difficult to use, especially on rainy or snowy days.

In this case Segway, to bicycle or scooter It cannot be a flexible alternative.

It had a negative impact on pedestrian and traffic safety.

Segway accident

per hour on sidewalks designed for pedestrians. Capable of reaching a speed of 20 km the use of a vehicle posed a danger to both the driver and pedestrians.

That’s why many city ​​council, It imposed several restrictions on the use of Segway. These restrictions have become more pronounced, especially in areas with heavy pedestrian traffic.

George W. Bush Segway

There were also accidents due to technical reasons, such as balance problems. US President George W. Bush fell off the Segway, A cameraman using a Segway knocked down Usain Bolt at the Olympics.

Segway accidents involving celebrities as well as many others to lose blood continued.

The rise of alternatives is nearing its end.

Another reason why the Segway lost its popularity was the alternative means of transportation that appeared on the market. Special electric scooters and bicycles, It offered a much more practical, lighter and economical option than the Segway.

These appealed to a wider range of users in the field of urban transport It offered more flexible usage. As Segway fell behind these new alternatives, it gradually lost its popularity among the public.

Not to mention high expectations and marketing mistakes.

Why did the Segway fail?

The high expectations that were created during the Segway’s launch played a major role in the product’s failure. During the Segway’s introduction, Dean Kamen, the product’s inventor, said: will change the appearance of cities and suggested that everyone use these tools.

But the disappointment was greater when expectations were not met. In addition, Segway could not correctly define its target group Mistakes Made in Marketing Strategies It also paved the way for failure.

When we get to the end, we see that success; prices, accessibility, practical and user-friendly design It requires proper management of many factors such as:

Sources: BBC, TMS, Slash Gear, Wired, Blue Ocean

Other failure stories:

Source: Web Tekno

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