Founder of Apple, which changed our lives with its revolutionary products Steve Jobs The skipping of trademark registration of his name caused a rather strange event.
The fact that the name Steve Jobs remained dormant caused a light to go on in the minds of two Italian entrepreneurs, and the name Steve Jobs, as we know it at Apple, became a clothing brand was in the center. “But how?” If you say so, let’s tell the story.
Apple’s failure to register Steve Jobs’ name caught the attention of brothers Vincenzo and Giacomo Barbato in 2012.

Two brothers who have been designing products for different brands for years are now own clothing brands They had decided to start a company and were looking for a name for this brand.
However, it is striking and a catchy brand name It wasn’t that easy to find…
It is at this point, A situation Apple missed they discovered.
The name “Steve Jobs” No trademark registration has taken place and it could be used for their own brand!
They thought this brand name would be a perfect fit for them and quickly took action to build their brand. under this name they settled.
Of course, Apple was quick to oppose this situation!
Apple has filed an application with the European Union Intellectual Property Office (EUIPO) to register the name and logo of Steve Jobs. He tried to prevent it.
Also striking was the logo designed by the Barbato brothers. Comparable to the Apple logo A bitten letter “J” with a leaf on it they had used.
Of course, Apple has incorporated its own iconic bitten apple logo into this logo. that you imitate He objected to the situation by saying.
Contrary to Apple’s expectations, however, the court ruled in favor of the brothers!

The court ruled that the letter “J” was not edible and therefore the bite You did not copy the Apple logo ruled.
As a result, the name and logo of Steve Jobs It remained the property of the Barbato brothers. allowed.
The incident doesn’t end there. Although the brothers are thinking about expanding their clothing business in the future enter the electronics industry He stated that they were planning to.
If they can be successful in the future Electronic products from the Steve Jobs brand It seems possible to see it on the market.
Of course, to avoid this situation, Apple He will do his best. That’s different too…
Source: The Verge
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