The Torku brand excitedly announced its new product in 2020 and Link No To This local cola found its place on the shelves.

This drink, which we don’t see on the shelves today, actually is with great expectations It was released and was expected to be a serious success.

Torku No On, which emphasized its natural content, was a widely appreciated product.

Advertisements list hibiscus, licorice, lemon, apple and black carrot as ingredients. natural ingredients In addition to highlighting the drink itself, the drink’s characteristics were also emphasized, such as the absence of colorants and preservatives.

your drink originality and naturalness The remarkable brand wanted to distinguish itself from its competitors with its natural content.

According to the comments of people who consumed the drink The drink didn’t taste bad either It was even compared to a coke jellybean.

So what went wrong when everything seemed to be going well?

Although Torku wants to distinguish itself in its advertising campaigns and thus differentiate itself from its competitors, He made a very fundamental mistake somewhere..

used in advertisements “This is something different!” And “It’s not coke or soda, it’s something else!” Their slogan prevented the drink from being a cola or a flavored soft drink, but this caused confusion among consumers.

Uncertainty about what the product is and the ambiguity in the slogan used created an obstacle for consumers to develop a positive or negative perception of the product.

For this reason, the persuasive factors play a role in Torku’s advertisement To impress the consumer and stay in mind It wasn’t quite enough.

In addition, brand name The wrong choice was made in this area. It was difficult to say and “Number Ten” Although he tried to express its meaning, complete clarity could not be achieved here either.

Unable to compete with global brands, Torku No On gradually disappeared from the shelves.

The product achieved a large sales volume when it was first released, but overall Torku No On with competitors from global brands There were serious competition problems.

The brand that cannot compete with strong brands return rates also began to increase.

The fact that advertising costs were quite high upset the balance between income and expenses, causing the brand to incur losses.

For this reason, the journey of Torku No On, which made an ambitious entry into the market, without success concluded…

In summary, the withdrawal of Torku No On means that it is not enough for a product to only contain delicious and natural ingredients, no matter how good the product is. right marketing strategies He also emphasizes that it is very important.

Our other content on disappearing brands that might interest you: