Saturnentered the Turkish market in 2007 as part of the Germany-based MediaMarktSaturn Retail Group.

After opening its first store in Istanbul, Saturn quickly managed to attract consumer attention with its wide product range and affordable pricing policy. a serious success he had reached.

So while everything was going well, what happened when Saturn left us?

First of all, With increasing competition Saturn’s market share began to decline.

The rise of other technology markets and online shopping platforms, especially in Turkey, lose competitive advantage it had caused.

At that time in the industry Bimeken Strong competitors like these began to show themselves and gradually eliminate their competitors through acquisitions.

The conveniences and more affordable prices offered by e-commerce platforms have changed the shopping habits of consumers, and this has changed the shopping habits of consumers, also known as the department store concept. He left Saturn in a difficult situation.

Intensifying competition and the rise of online shopping forced Saturn to make a strategic decision.

This strategy was implemented in 2013 by companies that were part of the same group. MediaMarkt The decision to merge was made.

With this merger Two brands join forces and aimed to have a stronger presence in the market.

However, after the merger The Saturn brand is slowly starting to disappear and Saturn stores were replaced by MediaMarkt stores.

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