Although the biggest electronics fair held on European soil does not officially start until tomorrow in Berlin, the main technology companies are announcing the news that they will exhibit there. In this tag, we offer you the most important, and today it is the turn of another of the leaders, the Taiwanese company ASUS.

ASUS at IFA 2024

ASUS has updated much of its PC catalog with new processor platforms from Intel, AMD and Qualcomm, with a particular focus on Microsoft’s Copilot+ PC platform. As you’ll see below, new features abound in laptops, convertibles or mini-PCs. We’ll leave you with a summary of the most important.

Vivobook S 14

We start with the new ultralight that the company designed for the launch of Intel Lunar Lake processors. Ride one 14-inch OLED display with a native resolution of 2880 x 1800 pixels, a refresh rate of 120 Hz and a maximum brightness of 600 nits. Its opening is raised 180 degrees for easy viewing.

Releases Intel processors up to Core Ultra 7 258V with Intel Arc 140 graphics, with 32 GB of LPDDR5x-8533 memory and a PCIe 4.0 SSD with a capacity of 1 Tbyte. Well-restored connectivity with Wi-Fi 7, Bluetooth 5.4 and Thunderbolt 4 is accompanied by a webcam with Windows Hello support and a Harman Kardon audio system. With Windows 11 pre-installed and two color finishes to choose from, it will be available this month for under $1,000.

Vivobook 14 Flip

AND convertible with a 360-degree hinge system and the usual versatility for laptop, tablet or presentation modes. Its screen is a multi-touch OLED with a native resolution of 1920 x 1200 pixels, a maximum brightness of 400 nits and support for styluses with 4096 levels of pressure sensitivity.

ASUS also opted for Intel Lunar Lake processors with 32 GB of LPDDR5x-8533 memory and a PCIe 4.0 SSD with a capacity of 1 TB. There is Wi-Fi 7, Bluetooth 5.4 and Thunderbolt 4, Harman Kardon speakers and a 70 Wh battery. Its price starts at $1,399.

Vivobook 16 Flip

It is a larger version of the previous modelwith OLED touch screen and 3K resolution. It also uses Core Ultra 200 series processors, 32 GB of RAM, a 1 Tbyte SSD and very similar connectivity with Wi-Fi 7 and Thunderbolt 4 on the front. No retail price was listed for the large-format Windows 11 convertible.

Vivobook S 15

ASUS bet on new processors 8-core Snapdragon which Qualcomm also introduced at IFA to power this premium model with a 15.6-inch OLED screen, native 3K resolution, 120Hz refresh rate and 100% DCI-P3 color gamut support.

The company highlights the device’s ability to accelerate artificial intelligence functions and autonomy that can offer 18 hours of use. As a hardware engine, versions like the Snapdragon X Elite X1E 78 install with 16GB RAM, 1TB SSD and Wi-Fi 7, USB Type-C and HDMI connectivity. It has Dolby Atmos speakers for immersive sound and starts at $1,699.

Art Pro PZ13

Another of the teams where ASUS assembles the new Qualcomm processors for the ARM architecture stands out because the company’s first Copilot aimed at the business market. It is a 2-in-1 (tablet with detachable keyboard) of impressive thinness (9mm) and weight (0.85kg), with IP52 certification and military-grade durability.

Your screen is a Multi-touch OLED with 3K resolutionPantone certified and compatible with styluses. Its autonomy increases to 21 hours and includes AI-based tools such as StoryCube for asset management and ProArt Creator Hub for workflow optimization. A six-month CapCut membership is also available, offering rich video editing features for creators of all levels.

Zenbook S 14

For those who seek the elite in ultraportable devicesASUS will offer a new model with Intel Lunar Lake processors, a 14-inch high-resolution OLED screen and a premium design that includes, among other things, a lid with the new “Ceraluminum” material that ASUS introduced earlier this year.

Under the hood, you will be able to equip up to Core Ultra 9, up to 32 GB of LPDDR5x-8533 memory and up to 1TB SSD. It has a reasonably large 72Wh battery along with dual fans and a vapor chamber for quieter cooling. It is compatible with Wi-Fi 7 and Bluetooth 5.4, has a four-speaker audio system with Harman Kardon and Dolby Atmos support. It starts at $1,400 with Windows 11.

Expert P5

ASUS has updated this line of professional notebooks with second generation Intel Core Ultra processors. They have a military-grade aluminum chassis with extreme lightness (1.29 kg) and enhanced security in the operating system, a commercial-grade BIOS and an optional McAfee+ subscription. It has a screen with a native resolution of 2.5K and a refresh rate of 144 Hz ASUS Business Support as a comprehensive service package that includes on-site repairs, specialized technical assistance and 24/7 customer support.

ASUS NUC 14 Pro AI

Another of the models that ASUS updated at IFA 2024 was a Mini-PC NUC from the series that the Taiwanese firm took over when Intel discontinued it. The installation of one of the new Intel Core Ultra 9 288V processors with Intel Arc 140V graphics and 47 TOP AI performance is a matter of course. It is equipped with built-in microphones and speakers to support voice control and video conferencing functions. It includes security features like TPM and Secure Boot (unsurprising since most Windows PCs have these features) and support for fingerprint recognition, something less common for mini-PCs.

The computer is compatible with Wi-Fi 7 and Bluetooth 5.4and has a good number of ports, Thunderbolt 4, USB 3.2, HDMI, Ethernet and audio jacks. Another interesting design feature is the button for the Copilot assistant, which we see on the front of the chassis. ASUS promises “tool-free upgrade”, suggesting that at least the SSD storage can be conveniently upgraded. No pricing or release date details were provided.