I have told you about this on several occasions and it was finally confirmed by AMD itself. The Sunnyvale giant is not going to launch high-end products under the Radeon RX 8000 series, which means that will repeat the strategy which we saw with the Radeon RX 5000. It was Jack Huynh, senior vice president and general manager of AMD’s computing and graphics group, who explained it.

The executive said his priority is to produce at scale up to try to get between 40% and 50% market share from the graphics sector and believes that to achieve this they need to focus on attacking the ranges that generate the most business and sell the most. To illustrate, he gave a very simple example when he said that he didn’t want AMD to be a company that limited itself to selling “Ferraris” or “Porsche” that most people couldn’t buy.

He also said that both the defunct ATi and AMD had on several occasions tried the king-of-the-hill strategy of launching very powerful graphics cards and failed to improve their position in the graphics card market. , and to top it all off It will focus on offering the best price/performance ratio.

This strategy will allow AMD to better compete in the mid-range and upper-mid range, but the truth is that it’s a shame that we won’t see top-of-the-line models in the next generation, because the company also launched very competitive products. The Radeon RX 6900 XT is one of the best examples, and the Radeon RX 7900 XT was also an interesting choice.

What performance will the Radeon RX 8000 offer?

In total, AMD will launch four graphics cards under the Radeon RX 8000 series. I already told you about them, but I’ll give you a summary. Radeon RX 8800 XT will be the most powerful model, it will have performance similar to the GeForce RTX 4080 SUPER and it could be on par with the GeForce RTX 4080 in ray tracing.

Below that would be the Radeon RX 8700 XT, which could be more or less at the GeForce RTX 4070 SUPER level in rasterization and slightly lower in ray tracing. It would be followed by the Radeon RX 8600 XT, whose performance should be between GeForce RTX 4060 Ti and GeForce RTX 4070, so it would be a graphics card designed for 1080p and 1440p.

AMD would close this new generation with the Radeon RX 8500 under 200 dollars-euros.

I’m sure some of our readers are wondering if AMD really won’t compete in the mid-range because it doesn’t want to, or if it’s really because it can’t. The company itself said at the time that it did not launch a rival to the GeForce RTX 4090 because it would be a very high-power graphics card and because the cost was very high, so I think it’s really because he doesn’t want toand because it is not profitable at the sales level.

AI generated images.