It has been operating for many years and is one of the largest food and grocery delivery services in Turkey. Yemeksepetirecently held a press conference in Istanbul. During the meeting, the latest developments and plans for the future were shared.

Yemeksepeti’s user data was also shared at the event, which was also attended by CEO Mert Baki. The data was helped by research companies such as Ipsos, FutureBright and ThinkNeuro.

“2.5 million people a day feed on Yemeksepeti”

According to the data shared by Baki, the food and beverage industry in Turkey will grow in the first half of 2024 compared to the same period last year. 6% growth showed. While there has been a 13% increase in home delivery, it was reported that food orders via online platforms will increase to 56.3% by 2024.

The CEO stated that Yemeksepeti represents 4% of the food and beverage industry in our country and stated that the platform increased the number of orders in the first half of the year. about 25% He stated that it has increased. He added that the ‘TL in the Basket’ campaign, which was launched this year, was used more than 9 million times and attracted the attention of users.

The company’s statements also stated how many accounts were created per day via Yemeksepeti. According to About 1 million transactions per day from the platform It happens. Baki also says about this: “With a rough calculation, per day 2.5 million people He feeds himself with Yemekseti,” he said.

In addition, he stated that more than 50% of deliveries are made by the company’s own Yemeksepeti couriers. However, he added that there are attempts to integrate new technologies in this regard. The company makes drone deliveries to boats during the summer months and has previously tested robot couriers. They are working on autonomous deliveries says. However, he also adds that the use of these technologies is not yet suitable for large cities and that regulations are needed.