Although this name is even on the signs, it is almost like that McDonald’s It seems his name is on the shelf. So what is the reason for this?

A marketing strategy You would think, but no, this seems much more than a strategy.

McDonald’s has such a strong relationship with its customers in Brazil that this bond has led to the brand being referred to as “Méqui” among the public.

The name “Méqui” reflects the brand’s deep influence on Brazilians. and reflects his emotional bond with them. This affectionate name is not only a symbol of the brand’s success in Brazil; it is also an expression of the special love that customers have for McDonald’s.

However, the use of this name is still not understood by many people. That is why McDonald’s teamed up with GALERIA.ag to better understand the meaning of this name. “That’s why I call McDonald’s Méqui” He started a campaign called.

The campaign reflected the meaning of the name “Méqui” by presenting the unforgettable memories of four real customers in a commercial format.

In the first story, Marcel goes to McDonald’s with his friends to celebrate the victory of the team he supports during the 2018 World Cup.

According to what he said, the footballer who scored there Pablo Felipe Teixeira His encounter with McDonald’s further strengthened his love for McDonald’s. Marcel, who shared the excitement of the championship with McDonald’s, identified this special memory with the name “Méqui”.

The other story is Thomas from the Murata family, His passion for Happy Meals This allowed family members to come together. McDonald’s has become a gathering and party place for grandparents, parents and grandchildren, which seems to be another reason why it bears the name “Méqui”.

In other films, a short birthday celebration was held at McDonald’s and a marriage proposal was made at the same location, strengthening McDonald’s ties with the Brazilian people.

To occupy a special place in people’s lives ‘Mequi’ is used by Brazilians to express love. This discourse, which is compared to the nicknames that friends give each other, is considered by the public as very sincere.

‘mequi‘ shows that the brand has a special place in the heart of every customer. This campaign also aims to tell the true stories of such deep and intimate relationships. Mequi is not a word with a direct meaning. This nickname used for McDonald’s in Brazil is actually a colloquial expression derived by shortening the “Mc” part and adding the “i”.

This campaign McDonald’s is not just a fast food chain, An impressive example that also emphasises that it is a brand that occupies an important place in the lives of its customers.

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