Apple, while it is undeniable that it has a special position in the market, dominates time and decisions like no other: it is an aspirational brand and a powerful intangible. Because sometimes it is not a matter of hitting first, but of doing it well, but in other respects Apple seems to be lagging behind. Apple Intelligence came late and after the fury of ChatGPT and the good work of Google and Gemini. But if anything Where latency is brutal is in Visual Intelligence.

Your face looks familiar to me, Visual Intelligence

The idea is this: you pick up your iPhone, point the camera at something that actually interests you, such as a restaurant sign or a dog, and Visual Intelligence will clear up your doubts by sending you back information such as ratings, times or reviews, a race between the former and the latter. As Apple itself explains, users Learn about objects and places around you more agilely and quickly than ever before With AI recognition.

Let’s see, it makes sense that the agility and speed point will be activated by touching the physical camera control button, but Visual Intelligence is nothing new: just Apple’s Google Lens. So in practice, if you have an Android phone, you’ve been doing the same thing since 2017.

Google Lens is a technology fully integrated in terms of both possibilities and the Google ecosystemIt is widely used on both Android and iOS. In this sense, the Google lens not only acts as an external lens, but also provides extra information in the content we see on the screen in Google applications such as the browser or Photos.

I’ve been using Google Lens for years and think it’s a really different and well-integrated feature in the Google suite. It also comes standard on Android devices, but the app has been available for iPhones for years. Cupertino is coming after seven years and what it does is assign a quick access button to it. This is no small feat: it highlights the importance of a function that is generally used less frequently and brings it to the forefront.

Cover | Apple

Xataka on Android | Google Lens in detail: Everything you can do with Google’s object recognition app