Founded in 1946 by Earl Tupper tupperwarewas a world leader in its field with the kitchen products it produced, especially storage containers. It was a very popular brand in our country, but also all over the world. In fact, in some places it was used for storage containers, and this is where the term “tapır” came from.

Now, a development has taken place that will upset fans of the brand. Tupperware in the US bankruptcy filed.

Will try to sell and continue its activities

The 78-year-old company’s bankruptcy filing comes after it began struggling to survive due to declining sales. But there’s no need to get angry right away. Because the company is coming out of court that she will ask permission to be sold and that she wishes to continue her activities. he stated. So there is a possibility that it can be sold and continued under the roof of another company.

Tupperware has tried to appeal to a younger audience in recent years, but these efforts have not yielded results. Finally, everyone is stuck at home Sales have increased slightly during the COVID pandemic we have seen. However, this was very short-lived and sales declined again after the pandemic. Increase in raw material prices and transportation costs Such spending also reduced profit margins. Because of all this, it was warned last year that if new funds were not found soon, it could go bankrupt.

The company’s shares plummeted after the bankruptcy filing. Decrease of about 50% CEO Laurie Ann Goldman also said in her statement to investors that the company has been hit by the difficult macroeconomic environment in recent years.

Tupperware is sold in 70 countries. with flexible airtight storage containers was known. Although initially not very popular, it managed to spread around the world with “Tupperware parties” held in homes by salesmen, led by salesman Brownie Wise. Containers were revolutionary, especially when refrigerators were expensive.

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