China giant Xiaomi and Guadagnato province second in global rankings Effective smartphone sales in August 2024 surpass Apple for the first time in 2021, according to previous reports Counterpoint ResearchHowever, it is very difficult for a brand based in Europe to seek quality every year.

Xiaomi overtakes Apple: World’s second smartphone maker

Get the previous volume of refrigeric sales effectivethe number of actual units sold to end customers is too large and the pace of sales is not fast enough. This distinction is fundamental to understanding effective product penetration and consumer preferences in the marketplace.

Xiaomi was the first to adopt Product strategyInstead of launching more devices in a single segment, focus on a point pattern for the front of the front panel. This means, first, a different trend for a beautiful appearance, and this introduces a series of patterns for the front of the front panel. Xiaomi has also revived its focus on sales and marketing. expand in new mercati and solidify your current position.

Apple, by contrast, has seen fluctuations in effective sales over the years, and the iPhone 16 series has struggled to generate significant interest among consumers. This is a photo of the two phones lack of significant innovations and consumer expectations and the different expectations Apple offers.

Despite Apple’s challenges, Xiaomi is one of the fastest-growing markets in 2024, with seasonality in key markets offset by growth driven by promotions in Latin America.

Tarun Pathak, Research Director at Counterpoint, praised Xiaomi’s strategy and highlighted: progress even in the premium segment with folding devices and “Ultra”The economic recovery in most of Xiaomi’s key markets has supported demand in lower price bands, where the company has a particularly strong market presence and dominates the entry-level segment.

Xiaomi’s rise to second place in the global smartphone rankings demonstrates its ability to meet the needs of consumers in a constantly evolving market. It will be interesting to see how Apple responds to this challenge and regains its leadership position in the near future.