Amazon initially started offering an artificial intelligence assistant to sellers in the US to help them grow their business. While the codename of this artificial intelligence assistant is determined as “Project Amelia”, the basis of the assistant is that of AWS. Amazon soil platform is included. The feature, which is currently in beta, will be available in additional countries and languages ​​this year.

According to Amazon’s statement, this is new artificial intelligence assistantallowing salespeople to ask questions about statistics and instantly analyze their business performance. For example, salespeople, assistants “How are you?” By asking the question, they gain access to analytics and reports on sales data, customer traffic, and product sales.

Amazon empowers sellers with artificial intelligence

The goal of Project Amelia It was stated that the goal is to facilitate the salespeople’s business operations and save more time for salespeople. Artificial intelligence will not only provide information in the future, but also replace salespeople. troubleshooting and task management options will be. For example seller “There are 300 products on the road, but they are not visible. Can they be checked?” If you ask, artificial intelligence will make suggestions accordingly.

Amazon is letting its new assistant help sellers to manage their business He says he aims to reduce the time and effort they spend. Amazon has previously introduced generative artificial intelligence tools that help sellers create product listings.

Project Amelia is currently underway in beta phase and it has not yet been announced when the full version will be released.