The umbrella company of US-based tech giant Google Alphabethas been working on the competition case brought by the European Union for some time now. According to the EU commission, the company does not allow its competitors to advertise on the search engine Google and YouTube, which harms competition. Now there is a new development in the context of the investigation opened last year. google yourself not expecting much looks like he’s going to get a job.

One of Alphabet’s biggest revenue streams ads† Companies turn to Google and advertise on both the search engine and YouTube to make their voices heard. Google completely abandoned this job last year. 147 billion dollars Earned money. And the European Union wants to put an end to that. According to sources familiar with the investigation, the European Union will impose a record fine if it finds that Google is blocking competition. What we mean by the record is; 10 percent of all the money Google made last year…

Third-party ad companies can advertise on YouTube!

According to a report in Reuters, Alphabet achieving 10% of global sales He developed a solution to avoid punishment. This solution external companies and can advertise on YouTube. If this offer is accepted, not just Google ads, ads from any company can also be viewed on YouTube.

Both the Commission of the European Union and Alphabet are currently working on the proposal. did not speak† However, if the offer is accepted, it becomes Alphabet’s profit. Yes The company’s advertising revenue will decline. however, the penalty that reaches 10 percent of the annual turnover is avoided. We’ll see together what’s in store for Alphabet in the coming days.