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YouTube Premium is a very interesting subscription. On the one hand, it allows you to have YouTube without ads and some additional options such as a better bitrate
YouTube Premium is a very interesting subscription. On the one hand, it allows you to have YouTube without ads and some additional options such as a better bitrate or the option to download content to watch offline. On the other hand, it also includes Google’s music streaming platform YouTube Music. Until now, its price was 11.99 euros, but this is starting to change in many countries. Some of them are European.
Increase in prices. Many users are claiming on platforms like Reddit and Twitter/X that Google sent them an email warning about the price increase. According to Google, the increase will occur on November 7th. The reason is unclear, but everything points to a rate adjustment. In any case, we’ve reached out to Google at Xataka for more information and will update when we hear back.
44% price increase, I guess they don’t really want Premium members anymore.
byu/khiitaek inyoutubepremium
Affected countriesThe price increase is quite generous. A Reddit user has compiled all the countries where the increase has been confirmed (see the table below), and here’s what happens when it comes to European countries like Italy, Ireland, the Netherlands or Belgium: the price of the individual plan goes from €11.99 to €13.99, while the family plan goes from €17.99 to €25.99. We’re talking about an increase of 16 percent and 44 percent, respectively.
|
Individual plan |
% |
Family plan |
% |
|
|---|---|---|---|---|
|
Ireland, Netherlands, Italy, Belgium |
Before: 11.99 Euros Now: 13.99 euros |
+16% |
Before: 17.99 euros Now: 25.99 euros |
+44% |
|
Switzerland |
Before: CHF 15.90 Now: CHF 17.90 |
+12% |
Before: 23.90 CHF Now: CHF 33.90 |
+41% |
|
Denmark |
Before: 119 DDK Now: 139 DDK |
+16% |
Before: 177 DDK Now: 259 DDK |
+46% |
|
Swedish |
Before: 119 SEK Now: SEK 149 |
+25% |
Before: 179 SEK Now: 279 SEK |
+55% |
|
Norway |
Before: 119 NOK Now: 169 NOK |
+%42 |
Before: 179 NOK Now: 269 NOK |
+50% |
|
Czech Republic |
Before: 179 CZK Now: 209 CZK |
+16% |
Before: 269 CZK Now: 389 CZK |
+44% |
|
Singapore |
Before: SGD 11.98 Now: SGD 13.98 |
+16% |
Before: SGD 17.98 Now: SGD27.98 |
+55% |
|
United Arab Emirates |
Before: AED 23.99 Now: AED 26.99 |
+12% |
Before: AED 35.99 Now: AED 48.99 |
+36% |
|
Malaysia |
Before: MYR 17.9 Now: MYR 20.9 |
+16% |
Before: MYR 33.9 Now: MYR 41.9 |
+23% |
|
Saudi Arabia |
Before: SAR 23.98 Now: SAR 26.99 |
+12% |
Before: SAR 35.98 Now: 49.99 SAVINGS |
+38% |
|
Indonesian |
Before: 59,000 IDR Now: 69,000 IDR |
+16% |
Before: 99,000 IDR Now: 139,000 IDR |
+%40 |
|
Colombia |
Before: 17,900 COP Now: 20,900 COP |
+16% |
Before: 26,900 COP Now: 41,900 COP |
+55% |
|
Thailand |
Before: 159 THB Now: 179 THB |
+12% |
Before: 299 THB Now: 359 THB |
+20% |
What about Spain? For now, our countries are out of the picture. In Spain, we currently have the same price as in Italy before the increase, so it is to be expected that this increase will happen at some point. However, it is a question that we have also raised with Google and will republish here as soon as we get an answer.
YouTube already increased its price last year. In 2023, we are already witnessing a price increase for YouTube Premium. Initially implemented in the United States, months later it reached Argentina, Australia, Austria, Chile, Germany, Poland and Turkey. The increase went from $ 11.99 to $ 13.99, and the family plan now costs $ 22.99. This increase now seems to be spreading to other countries. Spain, as we said, has been spared so far, but everything suggests that this is about to change.
Image | Javier Miranda
On Xataka | You don’t need YouTube Premium to listen to music with the screen off on your Android phone: the browser trick is unbeatable
Source: Xataka
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
