When Dia, a discount chain founded in Spain in 1979 and spread to many countries in a short time, decided to enter the Turkish market, Turkish consumers decided DiaSA It was first introduced in the most memorable markets under the name Dia.

Dia, which entered the Turkish market in 1999, initially operated on its own, but in 2000 Partnership with Sabanci Holding founded and named DiaSA.

DiaSA is starting to grow rapidly as Sabanci Holding, which has grown in the hypermarket sector with CarrefourSA, seeks to demonstrate its power in the discount market as well.

DiaSAIt grew rapidly due to its small market concept and low price policy and managed to become a favorite, especially for low-income families, during the same period as discount markets such as BİM.

Thanks to affordable products and branches opened in strategic locations, a broad customer base had created.

DiaSA, which expanded its number of stores with the support of Sabanci, branches in many provinces It spread to Turkey with great speed.

DiaSA acquired and integrated competing market chains and increased the total number of stores to 1,200.

While everything seemed to be going very well, in 2013 all shares of DiaSA were bought by Dia in a bid. It was sold to Yıldız Holding.

After this sale, DiaSA will management has changed and a number of innovations have been implemented.

However, Yıldız Holding officials did not allow DiaSA stores serious operational deficiencies When it was realized that this was the case, it was decided to discontinue the DiaSA brand altogether.

As a result, the DiaSA stores were completely closed in September 2013. ŞOK supermarket chain transformed and the name DiaSA became history.

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