Pixar’s Secret Marketing Strategy Behind Inside Out 2’s Box Office Break (They’re Using It in the Sequels)
September 26, 2024
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This success of Pixar In fact, it is based on a strategy he has been implementing for years. Special This strategy appears in the sequelsHow does it make
This success of Pixar In fact, it is based on a strategy he has been implementing for years.
Special This strategy appears in the sequelsHow does it make them break box office records every time?
Pixar began to focus on sequels after original and successful films.
Because it was some kind of strategy. Pixar sequels The box office and critical success of the previous films played a big role in the decision to make the film. Toy Story And The Incredibles Films like have developed a large fan base and have been very successful financially, so making sequels to these films is seen as a commercially safe move for the studio.
Sequels are not as risky as the original films because the fan base created by the previous films is already there. Therefore Sequel for a studio like PixarCommercially speaking, it means a safer investment.
Well, Pixar always takes many years between sequels. Is that part of the strategy?
Actually we can say that this is part of the creative strategy. First of all pixarBecause it prioritizes quality in film production, it works on an original story so that the sequel can meet the same quality standards as the original film. This process can also take a long time. But of course, this is not the main reason.
Special to achieve box office success A few years are spent between such films to both expand the audience and increase the nostalgia effect of the original films. Because for someone who saw the first series of the sequel years ago, the sequel provides a nostalgia effect for the generation that saw the original film.
At work Pixar Breaks Records in Sequelsthanks to this effective strategy.
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