Generative artificial intelligence is being implemented in all sorts of creative fields to the benefit of some and the opposition of others, and the field of video games is no exception. But not all parties are in favor of pushing aside human labor in favor of purely technological impulses, says Shigeru Miyamoto, one of the world’s great personalities.

It’s not like Miyamoto is still heavily involved in video game development, currently focusing more on film production based on Nintendo’s biggest hits, but there’s no doubt that he remains one of the industry’s most influential voices, though as it’s happening now, on a media level. During an interview with The New York Times, Miyamoto clarified his position and that of the company he works for.

When asked about the fashion trend in the audiovisual sector, Miyamoto assured Nintendo will “go in a different direction” when it comes to AInot by going against the grain, but by conviction: “It may seem like we’re simply going in the opposite direction to go in the opposite direction, but they’re actually trying to find what makes Nintendo special,” says the creative.

“There is a lot of talk about AI, for example. When that happens, everyone starts going in the same direction, but that’s where Nintendo would prefer to go in a different direction,” he commented on the Mario and Zelda creator matter, while arguing when asked about creativity that “I really don’t know why I believe the things I believe.«.

The truth is that Miyamoto’s words probably won’t surprise anyone, because he knows the philosophy of a company like Nintendo, nor is his voice definitive when it comes to business decisions, although he continues to occupy one of the highest positions in the company’s organizational chart, yes, at the creative level. But there’s no better spokesperson for Nintendo than the one considered the “father of modern video games.”

By the way, the interview was published the day before the launch The Legend of Zelda: Echoes of Wisdoma new and already award-winning installment of one of Nintendo’s great franchises and Miyamoto’s creations, just as the discussion about the company’s next console, which we continue to call the Nintendo Switch 2, is becoming more persistent and vocal. .