Tesla’s electric pickup Cybertruck It was a long wait. Tesla sold 5,100 Cybertrucks in July and received pre-orders for more than 5,500. Tesla has amassed more than 2 million Cybertruck pre-orders and the production bottleneck cannot be overcome.

This is what Tesla experienced delivery problempoints out that it is struggling to maintain its position in the electric vehicle market. As demand for electric trucks increased, Tesla’s share of this market fell from 56% to 48%. While demand for electric vehicles has increased overall, the bottleneck Tesla experienced in production caused the company’s sales to fall repeatedly.

Tesla increases prices to solve the problem

To solve this problem, Tesla Increased the price of Cybertruck and increased the pre-order price to 100 thousand dollars. So, as learned in the Introduction to Business course, Tesla aims to solve the difference between supply and demand by raising the price. On the other hand, this situation is not very sustainable because after a certain point consumers will lose their car if they pay tens of thousands of dollars. to be able to receive will prefer.

Despite the problems Tesla a major player in the electric truck market, but ford, Rivaans And General engines Competitors like these are becoming more competitive in this market by the day. This shows that Tesla may not be able to maintain dominance in this market for a long time. In addition, the models of these companies are known to be much cheaper.