Without a doubt stuck in trafficIt is known all over the world as having an unpleasant taste.

Well, while you’re stuck in a traffic jam after work on an empty stomach, you suddenly reach for your phone. “Burger King is coming to you!” What if such a message comes?

That’s exactly what Burger King’s “Traffic Jam Whopper” campaign does!

The endless traffic jams in major cities around the world have created a new challenge for a fast food giant. marketing campaign opportunity presented.

The brand turned this situation into an opportunity and of Mexico rolls up its sleeves to launch an innovative campaign in one of the busiest regions.

The focus of the campaign is on customers who are overwhelmed and hungry in traffic. by delivering burgers It is intended to distract them from the tiring and overwhelming reality of traffic!

How exactly did Burger King achieve this?

First, map Mexico using the Google Maps API. areas with the most traffic They detect.

When drivers were found to have been stuck in traffic for at least 30 minutes and were within two miles of a Burger King location, a sign appeared alerting customers that they could order food. They send notifications.

Customers who order will receive delicious food after a short time. They get their burgers!

It should be noted that the success of the campaign lies not only in the delivery service, but also in a creative advertising strategy.

Offer, electronic billboards and posters It is supported by a dynamic promotion throughout the city.

In other words: drivers not only receive notifications on their phone, but also the information they encounter while driving. also with digital signs focused on the campaign.

In this way, the brand message reaches customers by being supported through both physical and digital channels, and so this campaign is for Burger King. It’s a great success.

The campaign increased 63% of orders and the entire app download rate in Mexico. With a 44-fold increase concluded.

As a result of this successful campaign, the Burger King app is available in Mexico. the most used application for fast food restaurants He managed to become one!

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