YETI The birth of the brand began when two brothers, Roy and Ryan Seiders, who grew up hunting and fishing in Texas, were unhappy with the durability of the coolers they were using.

For example, in 2006, the cooler, a common camping equipment, was introduced to outdoor enthusiasts. redesign They decided.

Their goal was to design a cooler that was virtually indestructible, could hold ice for days, and was suitable for outdoor adventures.

Two brothers roll up their sleeves to design the cool box of their dreams. YETI brand The first steps have been taken!

The brothers initially chose to sell their products only in small fishing and hunting stores, ensuring that the product was promoted in an environment that appealed directly to the target group.

Tundra, YETI’s first product with its strength It attracted attention and quickly became popular in fishing and hunting circles.

In addition, the product is developed through collaboration with guides and athletes Also approved by professionals which shows that the credibility of the brand has increased

In fact, YETI brand coolers were quite expensive compared to regular coolers.

YETI’s coolers from $300 It was put up for sale and this was a very, very expensive price compared to regular coolers.

However, this product has managed to offer much more than an ordinary cooler and has transformed an ordinary product category into something different. status symbol He managed to transform it.

In other words: the brothers offer the right product to the right target group. overcome the price problem They succeeded.

Because YETI has not only produced a sustainable cooler, but also a… symbolizes lifestyle It has also managed to become a brand.

Another key factor in YETI’s growth was giving customers the opportunity to build an emotional connection with the brand.

The brand’s marketing strategy is not only based on technical features, but also on a product that reflects the adventurous life of customers. telling stories He also focused on.

YETI’s ads focus more on products than products. freedom, courage and living in contact with nature themes were highlighted, ensuring consumers adopted YETI as a lifestyle and not just a product.

Today, YETI offers a wide range of products 3 billion dollars continues its commercial activities as a company.

In short, they are reliable companies that accompany the adventurous life of their customers with each of their products. comrade It seems to be the main factor that took YETI from an ordinary brand to a billion-dollar giant.

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