Implementing sustainable development plans has been a challenge for technology companies in recent years. On the one hand, because of the circumstances on the planet, it has become a necessity, but also because it is a trend. The above becomes apparent when consumers make decisions when choosing a brand based on caring for the environment, as people now consider whether companies are actually committed to social and environmental causes.

As part of these new sustainability trends in the technology industry, professions focused on nature conservation and community work have become irreplaceable.

One such profession is geology, the science that studies the soils, or compounds, that make up the earth’s crust and how the atmosphere and biosphere affect them. Similarly, organic materials found beneath the planet’s crust are analyzed.

At Infobae we recognize that this profession is desirable, that is why we are looking for it Nicolas Gonzalez, geologist who coordinates HP Sustainability Plan for Latin America. He started as the leader of Sustainability in Bavaria and 9 months later he was chosen by the technology company to lead goals such as the restoration of the Amazon rainforest or the opening of a technology center in Narino (Colombia).

Nicolas Gonzalez, Sustainability and Compliance Manager for Latin America at HP, Indicates that there are many geologists in Colombia who are unemployed or do not have a career, but that they are in great demand in the field of sustainability and there are many opportunities for them in the technology sector.

However, it is also necessary for universities to focus their careers on sustainability, for example, Nicholas comments on strategies implemented by the Columbia Petroleum Geologists and Geophysicists Association (ACGGP) to encourage undergraduate students to place more importance on sustainable development.

So, the approach Sustainability in universities is not only a necessity for the conservation of the planet, but also an opportunity for professionals to graduate due to the large number of vacancies and opportunities, especially in technology corporations.

Why technology companies are now looking at sustainable development and conservation of the planet

In fact, innovations in the technology sector are helping to combat planetary pollution, in addition to creating devices to be released to the market..

But on the other hand, this industrial and economic sector is well aware of the huge negative impact that the production of tools containing materials such as plastic and lithium, which are subsequently dumped, has created on the planet Earth, exacerbating the great problem of toxic waste. Humanity suffers ..

In this regard, the technology industry has decided to play an active role in developing plans and strategies that are consistent with the UN Sustainable Development Goals.

For example, HP is a pioneer company in sustainability goals and has achieved its goal of 0 to destroy paper production, reduce carbon footprint and incorporate recycled plastics into the production of its printers. In addition, it is developing forest restoration initiatives in the Amazon and has opened a technology center in Imbili, southwestern Colombia.

Finally, according to the geologist, society is at a time when not only geology and related disciplines could help protect the planet from sustainable development, but every profession in the world has its contribution and it is necessary for that.

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