Named after the brand Celal Birsenwas born into a family that was born in Malatya and migrated to Istanbul.

When he could not continue his education, he found himself on the street. hawks While it is raining, a simple but effective idea occurs to Birsen. Sell ​​parasols!

Birsen, who will establish an umbrella empire in the future, takes the first steps of his empire by selling umbrellas on the street with the jacket with pockets he made.

To make it easier to sell umbrellas, he has a jacket made with pockets, and this jacket is actually his. It is his first store.

Taking small but sure steps by selling a few umbrellas a day to grow your business It starts.

After peddling, a foreign umbrella company Birsen, who is his representative, now carries on his business in his own store.

However, Birsen, determined to be successful, decides to create her own brand and creates her first brand. He founded his brand under the name Rainbo.

In 1997 he started using his own name and so Celal Birsen Umbrellas was born!

Birsen to the umbrella industry from a much broader perspective to look.

In this regard, the company is not satisfied with rain umbrellas that will be used only at certain times of the year, and the company has also started the production of umbrellas. Major brands such as Algida makes agreements to produce umbrellas.

As time goes by, it grows as much as what we see on the streets one in three parasols It is signed by Celal Birsen.

Fast-growing Celal Birsen also establishes the first major umbrella factory in Turkey.

However, in this process the brand grew quickly and successfully, founder Celal Birsen unexpected deathmarks a turning point for the company.

After the death of Celal Birsen, his son Birsen recipe He takes over the company and takes over the business, but during this process, although the company has achieved great success, some financial problems begin to arise.

Returns on major investments, especially in the hotel management sector, initiated before his father’s death were slower than expected, and Some agreements cancelled It placed a heavy burden on the company.

These unpleasant developments their financial balance seriously shaken.

The economic difficulties of the 2010s and the entry of cheaper umbrella manufacturers into the market also played a major role in the company’s bankruptcy process.

In particular, Chinese-made umbrellas entering the market at more affordable prices have increased the popularity of Celal Birsen Umbrellas in both domestic and foreign markets. weakened competitiveness.

Such is the market in Turkey most of it Celal Birsen, who controlled the market, began to lose market share significantly. Turnover, especially to end users, fell significantly.

At the end of this difficult process, the expected happened and creditors started going after the company. a chain effect causes.

In 2012, Celal Birsen’s company A debt burden of 15 million liras was below

At the end of 2012, the company had to stop production and lay off most of its employees.

So with approximately 380 employees and Export to 60 countries Many lawsuits were filed against a giant brand, many assets were seized and the company was suddenly on the brink of bankruptcy…

In summary, the difficult process not only affected the company, but also the company One of the largest brands in Turkey’s umbrella industry also put an end to it.

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