In Colgate’s advertising campaign, published in 2013, There was something strange. Peculiarities in people’s limbs and extra limbs…

Behind these images something to say Of course it was. Let’s clarify something that is difficult to guess by thinking for yourself.

First, let’s look at these strange images:

Look closely… Have you seen the strange thing?

We’re not talking about the food residue on the man’s tooth. At the back an extra outstretched arm there is!

Let’s move on to our other image. Did you notice the strangeness here?

your husband one ear is missing!

Last image. Did you see the extra thing?

Yes, your wife 6 fingers there is!

So what do they want to say?

If we hadn’t told you, those extra fingers, arms, or missing ear probably wouldn’t be the first thing you noticed when you looked at the photos. On the contrary, it is the first thing that attracts attention food particles left on the teeth it would be.

This is exactly the point the ad is trying to make: Food on the teeth attracts more attention than any physical defect… In other words, indirectly: use dental floss he says.

Do you think it is an effective advertisement? We’re waiting for your ideas in the comments!