Giving away PC games is a strategy that It was very profitable to Epic Games. I’m not saying that, the company itself has openly admitted that it’s much more profitable to give away games than to force exclusive releases on its platform, and has made it clear that it plans to continue this strategy.

This means the campaign is giving away two games per week will remain activeand also that special campaigns will continue to be repeated with lots of free games for Christmas. Epic Games has no plans to hold back on free-to-play games, in fact, the opposite is true as the company prepares to bring the same strategy to its smartphone game store.

A program will be launched that will allow you to get free smartphone games in the fourth quarter of 2024. Epic Games says they will offer “awesome things” to their users and hope it will help them grow the popularity of the Epic Games Store for Android and iOS. They haven’t named names yet, but mobile gaming has grown a lot in recent years, so they’ve got plenty to choose from.

Most likely, Tim Sweeney’s company will stick to the same strategy that it has adopted for free games for PC, which is to combine indie titles and other less interesting low-priced ones with more interesting ones with higher quality development. With a promotion of this type that will be repeated every week, we can be sure They will be able to significantly increase their user basebut another thing is that they are successful in selling content.

We will have to wait and see what games Epic Games offers to attract players who use iOS and Android based mobile devices. There are some pretty interesting triple-A games on both platforms, in fact they only recently arrived on iOS several parts of the Resident Evil saga.

Personally, I have to admit that I don’t like the idea of ​​playing on a smartphone at all. I had a few moments where I tried to try it out, but in the end I never really got into it, mainly due to the inconvenience of the touch control system. I understand that there are people who like to play on this type of device and who even prefer it the simplicity of its games and the free nature most of them with micropayments.

This user profile accurately represents a fairly large market that Epic Games has surely already mapped out and will try to tap into with this game giveaway strategy. We’ll see how it develops in the coming months and if it ends with the expected success.