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Smart reasons why supermarkets regularly replace products

  • October 6, 2024
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Why do markets often change their product locations? There are some strategies. Our shopping experiences are changing, played with our perception We explain the reasons. Product placement isn’t

Smart reasons why supermarkets regularly replace products

Why do markets often change their product locations? There are some strategies.

Our shopping experiences are changing, played with our perception We explain the reasons.

Product placement isn’t just about changing the layout.

shopping

There is a lot of data behind markets’ success strategies. Consumer purchasing behavior A lot of research is being done to understand it.

Among the data, of course, are which products attract more attention on which shelves, Which routes? There are also titles that customers prefer.

Based on this received data, the markets regularly make adjustments. people’s attention to different products focuses on pulling. Because we naturally follow the routes we are used to, and that can cause us to miss new products that are in plain sight.

More sales tactics are a big reason.

buy milk at the market

According to the money making strategy of the markets, it is actually high profit margins It is not about the number of items purchased. In other words, the more products the consumer buys when they enter the market, the more money the company actually makes.

In this case the idea is to give to us sell more It happens. Changes in product placement are also part of this strategy.

For example, they do not disrupt the order of basic needs such as milk and are located at the back of the markets, because until you reach these products you have to go through other shelves and buy products that seem unnecessary but are actually not necessary. sales volume of the market We also add important products to our shopping cart.

Spending more time than is what the markets really want.

market strategy

When the products change, we spend more time in the market because we are actually looking for the product we want. Our eyes are also drawn to other shelves And this gives us the opportunity to try out different products.

Imagine, everything is in its place and there is an order that you are used to. Shop in the same order, without spending too much time in the market You take what you need and leave.

In short: spend more time spend more is directly proportional to doing.

Change the location of promotional products by highlighting them, desire to explore And with all the other details, markets always win from change.

Next time at the supermarket If you get lost while searching for a product Or you can remember that you are part of this strategy if you notice that your shopping cart is filled with more than you need.

Sources: Live Mint, Mental Floss, Tasting Table

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