Apple introduced us to its brand new products during the events it organizes annually. Software announcements were made at WWDC in June, iPhone models were released in September, and devices like the iPad and Mac were generally introduced in October. In addition, in some years, events for different devices could be organized in the spring.

However, according to the information shared by Bloomberg’s Mark Gurman in his latest Power On newsletter, the company may make changes to this launch strategy. According to Gurman, Apple sells its products gradually move away from the annual renewal approach started.

It is moving towards a strategy where products of different types are released regularly and there are fewer delays

Apple’s fate a wide range of products We know it is so. There are different types of devices, from iPhones to AirPods to Macs to Vision Pro. It is of course not a logical approach to update all these products annually. We saw this situation with devices that are updated every few years, such as the iPhone SE and Apple Watch Ultra.

Therefore, the company began to move away from its strategy of renewing its products every year. You could say that this is already showing itself. So much so that it released iPad models last May. In other words, product release dates were constantly changing.

According to Gurman, the company launches its products as soon as they are ready When he wasn’t ready, he started taking an approach that he wasn’t using. This means that some products can be introduced when they are ready, rather than receiving updates every year.

We know that the company is active in many different areas such as hardware, software and other services. It not only has products like iPhone and Mac, but also many operating systems from iOS to tvOS. This can make it difficult to continuously update devices without any problems.

In summary, according to Gurman, Apple has already started changing its annual product update strategy. Of course, we will see new iPhone models released every year due to issues of competition and corporate profits, but this may not happen with other products. This will benefit both the customer and Apple by turning it into an environment where products of different types are introduced more frequently each year and experience fewer delays.