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The Supreme Court of the European Union has ruled against Meta with regard to European data protection legislation. Ten years ago, data protection activist Max Schrems filed a
The Supreme Court of the European Union has ruled against Meta with regard to European data protection legislation.
Ten years ago, data protection activist Max Schrems filed a complaint against Meta for using his personal data for advertising purposes. After several complaints from Schrem’s side, the European Court of Justice has now ruled in favor of the data protection officer. Meta allegedly did not comply with European data protection legislation. The company used uncollected personal data for advertising purposes. A verdict and possible punishment have not yet been determined, but the European Court of Justice has already established the facts.
The ruling came after Austrian data protection activist Max Schrems filed several complaints against Meta. He allegedly received ads on Facebook targeting gay men after a public panel discussion about sexual orientation. Meta then allegedly used this information for advertising purposes, which violates European data protection law, also known as the General Data Protection Regulation (GDPR).
Specifically, the complaint concerns the principle of data minimization, which is anchored in the EU General Data Protection Regulation (GDPR). According to this legislation, Meta is not permitted to use any personal data for the purpose of offering advertising. Schrems states that the company made a mistake because it used certain personal data, in this case sexual orientation, for advertising purposes. In addition, Meta is not allowed to store this information indefinitely.
The possible punishment for Meta has not yet been determined, but the company will have to adjust its advertising policy. There is no verdict yet, but the European Court has already established the facts.
Source: IT Daily
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