The Adidas logo has evolved over the years. Today’s logo is regardless of language and culture It has become an iconic logo that is easily recognized around the world.

If you want, logos and their meanings that have evolved since their creation Let’s take a look at the current logo.

Logo used from 1924 to 1949:

Adidas’s first logo was created by the company’s founders, Adolf (Adi) and Dassler (Das). The logo, featuring a bird wearing sneakers, comes from the Dassler family crest, which symbolizes the challenges athletes face and overcome. At the time the company was called Gebrüder Dassler Schuhfabrik. (Dassler Brothers Shoe Factory) was.

The logo used from 1940 to 1950 is as follows:

After Adolf said goodbye to his brother, he needed a new logo design and brand. Thus the brand ‘Adidas’ was born and the logo featured one of the brand’s distinctive products. pointed toe shoes took place.

From 1950 to 1971, a simple logo was used:

In 1950, the logo was simplified and the font changed to become the new representation of the brand. This font unchanged to this day would be used. In 1967, an inverted version of the logo colors (background white, text black) was also used, but everything else remained the same.

Let’s talk about the iconic shamrock logo:

The alternate logo, which appeared in 1971, used a clover next to the name ‘Adidas’. Moreover, it has become the symbol of the brand three stripes There was too. Three intertwined leaves represented the diversity of crops.

The most used mountain logo today:

The mountain logo, which emerged in 1991, is the most common and is still used today. Contains the lines used in the products, looks like a mountain This logo describes each line as a step and represents “the challenge to be met and the goals to be achieved.”

Other logos that we can see on some products, although not common:

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