“How is this possible?” You may have thought. You may find that as you are about to place your order on one site, you come across that product on another site. sold cheaper You may have noticed. Or maybe you saw the same product at a different price in the suggestions below.
Well, this price differences What’s behind it? Isn’t it a shame to deceive?
Dynamic prices

The price of a product on the same site may change depending on demand and the user’s previous behavior. This dynamic prices strategy; This allows sites to instantly update prices based on factors such as inventory availability, time, demand intensity or special user profiles.
Special on airline tickets or hotel reservations This common method can cause us to see the same product at different prices at different times while shopping.
User segmentation

Some e-commerce platforms may display different prices by dividing users into certain segments. To a user new to the site While a discounted price is offered, a higher price may be shown to a user who has previously viewed or added the same product to the cart.
This strategy is that of the site user history And shopping behavior This allows you to offer personalized prices.
Cookies and personalized prices

Cookies track users’ behavior on the site, which products they have previously viewed, What price ranges do they shop in? It collects data such as. This information is also available to users personalized prizes It is used for presenting.
When a user is interested in a particular product for a long time, he may find himself in a situation where the price increases. Thus, the site encourages the user to make a purchasing decision. He’s trying to force me to buy it.
Regional pricing (price variation based on IP address)

Different prices may also be shown to users from different regions or countries on the same site. This is done based on IP address. regional prices.
Some sites serve their users in different countries tax and exchange rate Prices accordingly. However, this strategy can be applied even within the same country and users may encounter different prices depending on their region.
Promotions and membership prices
On the same site, some users may see different prices depending on certain promotions or membership benefits. For example, premium membership Although an owner user may see a product at a discounted price, this discount may not be shown to a regular user.
Also users who enter the site for the first time or those who come from a specific advertising campaign can benefit from special discounts.
What are we going to do?
All these strategies are aimed at maximizing the profit margins of the sites and incentive to buy quickly It aims. Therefore, you may be able to find better prices with strategies such as clearing cookies while shopping or checking prices from different devices.
Sources: Ship Bob, Priceva, Big Commerce, Investopedia
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