It is a controversial issue how reliable the advertisements we see on social media are, so reliable that even in advertisements for mobile games we can encounter the theme “you are tired of the fake advertisements, but our game is really like this”. And now Metas New artificial intelligence editing tools allow editing of videos and ads shown in the stream.

Meta’s new tool helps advertisers Facebook and Instagram It allows users to create and customize video ads that appear in their feeds. The rollout of this tool to global advertisers will be completed early next year.

The priority will be on video content

Meta’s tools are first and foremost to video content It looks like it’s going to focus. Two key features highlighted by the company attract attention. The first of these Video expansion feature and this feature focuses on expanding the aspect ratio of videos. To achieve this, “invisible pixels“. The second characteristic is Image animation It can create videos from static images for ads and use these videos in services like Reels.

Naturally Expanding images with artificial intelligence There are already many known ways to animate still images. Meta’s new tool aims to reduce the burden on advertisers in this creation process and facilitate advertisers’ working conditions.

Transforming Meta into a social media giant with its new artificial intelligence tool targeted advertisements It will become more targeted. It is also known that companies such as Amazon and TikTok are testing artificial intelligence in the field of advertising.

What do you think about advertising using artificial intelligence?