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Adobe is introducing new features in Adobe Express to help companies create and scale their content faster. The new features, available starting October 14, focus on better cross-team
Adobe is introducing new features in Adobe Express to help companies create and scale their content faster. The new features, available starting October 14, focus on better cross-team collaboration, brand consistency, and easier content creation.
The latest innovations in Adobe Express make it easier and faster for employees to create professional content. Users have access to advanced tools such as animation, rewriting and translating text into 45 languages, as well as customizing content for various social media channels. This enables teams to produce content at scale without any creative expertise. Additionally, Firefly Custom Model integration enables brand assets to be seamlessly integrated into campaigns, promoting brand consistency.
The integration of Adobe InDesign and Adobe Lightroom allows users to work more efficiently. InDesign files can be easily converted and edited in Adobe Express. Lightroom users can instantly apply their photos and filters to designs, improving collaboration between creative teams and external partners.
Adobe Express now offers templates with locked settings to ensure brand integrity. This allows teams to maintain brand integrity even when multiple people work together on campaigns. Additionally, Adobe offers a shared calendar that allows social media posts to be reviewed before publishing. This ensures better coordination and compliance with brand guidelines.
Additionally, companies can benefit from integration with Adobe GenStudio, a platform that supports the entire content cycle from creation to performance analysis. This integration helps teams reuse existing assets and measure the effectiveness of their content.
The new features in Adobe Express will be available on October 14, 2024.
Source: IT Daily
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