One of the first names that comes to mind when it comes to large toy stores. Toys R uswas once one of the most popular stores in Turkey.

This gigantic toy store, which already excites us when we look at the window and which touches our imagination with its colorful toys as we enter, is unfortunately Withdrawn from Turkey in 2008 and said goodbye to us.

So what lay behind this divorce?

The first reason Toys R Us pulled out of Turkey was actually fierce competition It was the environment.

early 2000s big stores Entering the toy industry and lowering prices put the company in a very difficult situation.

Especially the famous American supermarket chain Big names like Walmart Lowering the prices of toys to a much lower level created price competition, not only in America, but around the world.

For this reason, Toys R Us has stores the profit margin decreases started.

There was a similar situation in Turkey.

Local toy stores and large chain markets in our country, at cheaper prices By offering toys it had a serious lead over Toys R Us in the market.

In addition, Toys R Us stores, which were already struggling, locations and operational costs He also played an important role in the withdrawal from Turkey.

For example, the stores of the brand that has a department store concept far from city centers and this had a negative impact on the number of customers.

The distance of the stores means that smaller toy stores in the city have to meet customer needs. to respond faster This has made it a problem.

Economic fluctuations and rising operating costs in Turkey also impacted the brand’s profitability.

Toys R us economic conditions in the country It has become increasingly difficult to make sustainable profits.

Another factor is changing consumer habits happened.

In the mid-2000s, digital games and technological devices began to capture the attention of children, causing a decline in demand for classic toys.

Instead of classic toys, children tablets, computers and game consoles He started spending more time on tools such as:

Declining demand for classic toyswhich wasn’t good news for traditional toy stores like Toys R Us.

As a result, Toys R Us is downsizing as it faces tough times. Cessation of activities in Turkey made the decision and chose to focus on more profitable countries.

Although it tried to hold on to several countries over the past nine years, the company was unable to straighten out Bankruptcy in 2017 ettİ and its trademarks were transferred to Tru Kids in 2019.

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