have faced serious problems in the smart home market in the past. Appleis preparing to pursue an aggressive strategy to increase its share of this market. To this end, Apple is working on developing a new homeOS operating system, a smart display and a robotic desktop device.

Thus the statements of Bloomberg’s Mark Gurman Applewill focus on three basic components in its new strategy. These components are displays, artificial intelligence and software. In this context, Apple will introduce new HomePod-like iPad-like screens. These screens allow users to manage content flow, make FaceTime calls, and browse the web.

Apple will bring artificial intelligence to your home

One of the most important assets in Apple’s new strategy is artificial intelligence will be. The company’s artificial intelligence platform Apple Intelligencecontrols home automation and ensures precise control of devices and applications. According to Gurman, Apple’s robotic desktop device will have a price tag of $1,000 and will be the first product the company will produce for Apple Intelligence.

On the software side: Apple tvOS built on homeOS developing the operating system. The Cupertino tech giant had recently started editing the Home application. This points to a new era for smart home devices.

According to Gurman Applecan be successful in this market, where it has failed before, because its competitors such as Amazon and Google have not been able to dominate this market. Apple can benefit from the brand’s strong reputation.