The evolution of the iconic Starbucks logo holds an important place in the brand’s history. Starbucks, which initially opened in Seattle as a store selling only coffee beans and coffee brewing equipment, has over time become a representative of coffee culture. In this transformation development of the logo also played a major role.

Come now; of this logo its history, its changes and the meaning of its iconic version that remains constant today. Let’s see.

Maritime themes were present from the beginning.

Starbucks’ original logo was created by the brand’s co-founders in Seattle. Inspired by maritime history took shape. The logo depicted a mermaid (sirena) with two tails that attracted sailors.

This logo, black and white and later brown, “Starbucks: coffee, tea, spices” It was surrounded by the text. The siren figure was chosen to emphasize the attractive and expressive character of coffee. This is how Starbucks attracts and brings customers to its stores. “drag” target. Because in Greek mythology, sirens did the same thing to sailors.

Starbucks describes its siren logo on its website as follows:

“The year was 1971 and the founders had chosen the name Starbucks, inspired by Moby Dick. As they were looking through some old sea books, their eyes saw sirens. They really thought it looked great and were inspired. Maritime world with Starbucks There are two major connections between them. The first is that our hometown, Seattle, is a port city. Secondly, coffee travels long distances over water to reach us.”

Let’s continue the evolution of the logo. In the mid-1980s, Starbucks felt the need to change its marketing strategy.

During this period, Howard Schultz was hired to lead the company’s marketing efforts. Schultz, Bought Starbucks stock in 1987 and began a great change.

During this change process, the green own-brand logo was integrated into the Starbucks logo and rebranding began under the name “Starbucks Coffee”. Terry Heckler modernized the logo and siren long hair added.

In 1992, Starbucks redesigned its logo again.

This time the siren’s face became more visible. Her stomach and most of her body were removed from the logo, making the face the focal point. The two tails of the mermaid remained in the logo.

This logo from 1992 to 2011 used without much adjustment and the brand’s global growth accelerated during this period.

In 2011, Starbucks completely removed the text “Starbucks Coffee” from its logo, reducing its reliance on the brand name.

logo in 2011, It was just the siren’s face. Starbucks CEO Schultz said they made this change to symbolize “the brand’s transition to more than just coffee.”

Starbucks only uses the siren’s face a globally recognized brand This showed that he had become a man and that he could be recognized even without using his name.

The evolution of the Starbucks logo also reflects the historical development of the brand, and as you can see, too The iconic female image comes from sirens in mythology. Over time, it became simpler and more modern, and today it has become a symbol recognized all over the world.

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