Currently, there are many people who see the opportunity to generate additional revenue through e-commerce platforms such as their own virtual stores or market accounts.

However, making money selling items on the internet is not as easy as simply uploading pictures and setting prices. The most difficult part of these businesses is attracting potential customers who will eventually complete the transaction from the entrepreneurial platforms.

Similarly, mistakes made on purchase pages can lead to the loss of users who have decided to pay for the product but who have given up a technical malfunction due to poor integration with digital channels or non-intuitive processes.

This is why infobae has compiled some tips and strategies that internet entrepreneurs can use to increase sales in their digital e-commerce business.

Turn on customer service channels

When sales are fully successful, it is essential to have service systems in place to keep customers satisfied and thus continue to grow in the online business world.

Demand, grievance and claims strategies do not involve large investments in restructuring websites, there are even many small businesses that manage to do excellent management of users from their social networks.

The point is to take advantage of the tools available to achieve customer loyalty by solving their problems, as many times, these channels are used by consumers not to make complaints but to request assistance in the payment process.

Logistics monitoring

With the growth of online commerce, what has been quite beneficial for consumers is tracking the order and checking at what stage it is, for example, has already left the warehouse or is being made.

According to Dan Del Palacio, LATAM’s Marketing Manager at Adobe, Checking the delivery process of each order is important if you want to avoid non-compliance with customer requirements and this is also not a difficult task as transport companies usually offer trade facilities to monitor their order status.

Update information and catalog

Situations when you want to buy a product seen in a virtual store are not uncommon, but when you pay you are informed that it is not in stock, some merchants even had to change the payments made for reference. Not in stock.

“In order to avoid inconvenience and crisis, it is necessary to update the information on the website, social networks and other channels. This avoids providing information about inconsistent stocks or products that are not in stock. It is also necessary to confirm that the characteristics, functionality and appearance of the goods and services offered in the advertising parts correspond to what is provided to the customer, “- said the specialist.

Updating information on both social networks and the website is very important as this way users will have access to newsletters and current promotions.

Include multiple payment methods

The procedures related to banking transactions had a technological development, so all means should be given when buying.

In order for an online business to increase sales and maintain itself over time, it is important that it incorporates various ways of collecting payments, including the most innovative ones such as QR codes or virtual wallets.

And at this point, like checking logistics, it was not necessary for an expert developer to incorporate different payment methods into the business, usually virtual store creation platforms offer these tools so that entrepreneurs can use them in an easy way. A very intuitive way.

Featurespace, on the other hand, indicated that a security investment should be made that would benefit buyers and sellers:

“Many scammers use VAT days to create fake websites and product offers that will never actually reach their recipients. Therefore, it is important to plan and prepare with the support of technology solutions, artificial intelligence or mechanical engineering on the company’s website and social networks to help identify and mitigate these problems. “Investing in technology will never be superfluous and will always be lower than the losses caused by online and illegal fraud, which could even lead to the closure of a digital business,” they explained.

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