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How two former Google engineers made $50 million by selling a failed project to Google

  • October 17, 2024
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Aardvarkwas a social network founded in 2008 by former Google engineers Max Ventilla and Damon Horowitz. The purpose of this platform is to Other users can answer user

Aardvarkwas a social network founded in 2008 by former Google engineers Max Ventilla and Damon Horowitz.

The purpose of this platform is to Other users can answer user questions was to create a social network, a kind of forum.

So instead of search engines, people asked each other questions and got answers from each other.

AI-based This platform worked using an algorithm that would send questions to the most suitable people.

Users, indicate which subjects they have knowledge of and they were directed to questions that matched their interests.

This even took Aardvark beyond just a simple information sharing platform and put it on Google’s radar.

Google saw Aardvark’s potential and launched it in 2010. for 50 million dollars decided to buy the platform.

Naturally, this was a great success for Ventilla and Horowitz. To suggest, from former employers They made exactly $50 million!

However, after Google acquired Aardvark, it could not guarantee the continuity of the project.

The platform is compatible with Google’s main search engine. could not be fully integrated and therefore could not create the expected effect.

In addition, there are social search engines, Google It was not compatible with their long-term strategies.

Due to all these reasons, in 2011, Google He decided to close Aardvark.

As a result, while the two former engineers took advantage of Google’s resources, they made significant profits from their own company, Aardvark, which Google had acquired. By issuing a $50 million bill It literally exploded in his hands.

Source: Business Insider, The Guardian

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