There is no letter “i” in the names of the products it has released in recent years. Apple Why isn’t this iconic letter used in products like Apple Watch or AirPods?

Although there is no official statement from the company Why is this letter not as popular as it used to be? matter of curiosity.

There are several reasons behind Apple’s choice not to use the “i” suffix in some of its products.

Apple was the first to use the suffix “i” in the technology world. iMac He made a big breakthrough with . Later iPod, iPhone, iPad He started branding by using this jewelry in products such as and achieved great success. However, we have seen this approach change over time. In some of their products we can no longer see the famous letter.

In fact, we can explain this situation with brand evolution. In its early days, Apple wanted to emphasize its products’ commitment to the digital world by associating the suffix “i” with “Internet”. For example iMac The “i” in the name represented the Internet. However, as the Internet ceased to be a novelty and became an ordinary part of everyday life, the need for this emphasis diminished.

Although Apple mainly uses the “i” suffix in its consumer-oriented products, the company is starting to prefer a simpler and professional name for its products aimed at professional users.

MacBook, mac pro, Apple Watch We see a simpler naming instead of the letter “i” for products such as. This may be intended to emphasize the more professional or broader use of the products.

Furthermore, as Apple expanded its ecosystem, it switched to a different naming strategy for new products. Apple Watch And Apple TV We can see the brand being emphasized in names like. With this strategy, the company ensures that its products are not just devices; It emphasizes that it is part of the entire Apple ecosystem.

It is also part of the marketing strategy.

Marketing strategies also play a major role in Apple’s naming strategies. The suffix “i” became a symbol identified with Apple’s products. However, over time the brand changed this traditional approach as it began to appeal to new audiences in different segments. iPhone, iPad While the “i” suffix continues in iconic products such as , we probably won’t see it again in new products.

Instead when naming products “Apple” or “Air” It appears the words have been used. The reason for this is because it means ‘wireless’. As you can see, there is a grand strategy in place that keeps pace with technological conditions.

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