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A brand with the favorite scent of its time with its products such as shower gel and deodorant. Ancient herbSlowly it lost the image it once had, and
A brand with the favorite scent of its time with its products such as shower gel and deodorant. Ancient herbSlowly it lost the image it once had, and started to become known as the “grandfather scent”.
So much so that young people love this brand very much. dated He was finding it. Old Spice, who was very disturbed by this situation, was willing to strive for the impossible and rolled up his sleeves to destroy this perception.
Old Spice was founded in 2010 to break this perception. ‘The man your husband could smell like’ with advertising campaign a stunning comeback did.
This campaign that everyone is talking about, during the Super Bowl It launched and within a few hours received hundreds of thousands of views on YouTube.
stated in the advertisement Isaiah Mustafa His charismatic attitude and confident speeches captured the attention of both men and women.
Especially advertising “The Man You Want Your Husband to Smell Like” The focus was on the theme.
Therefore with a theme that appeals to women both humorous and impressive It managed to become an advertisement.
In this way, there is a perception that Old Spice is a brand that only appeals to older men. a radical change could be created.
The brand offers instant video responses to user questions. an interactive campaign I started it too.
In other words, this campaign is not limited to just commercials. an integrated approach He looked.
Mustafa’s user comments on Twitter and Facebook nice and smart Responding with videos made the ad interactive.
In this way, the brand message is no longer just one-way promotion, direct interaction with the audience It became a dialogue.
On the second day, Old Spice was the most popular on the Internet. 8 out of 11 videos had.
By day three, the campaign had over 20 million total views on YouTube, and a week later on the video more than 40 million managed to see.
on social media Impressive results were also achieved. So much so that the number of X followers increased by 2700% and the number of Facebook interactions increased by 800%.
Site traffic on Oldspice.com increased by 300%, while YouTube subscribers increased by 300%. doubled Exit.
After all these achievements, Old Spice has managed to become the second most viewed and most subscribed brand channel of all time on YouTube.
When it’s on sale 125% increase was seen and this was the highest level in the history of the brand!
Shower gels for men 60% of these were purchased by women.
So is this campaign Because it is designed to appeal to women too It was a great success because…
In summary, Old Spice’s clever marketing strategy has undermined the brand’s image as an old man’s fragrance. to be completely wiped out He succeeded.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
