Did you know that LG wasn’t actually launched as a technology brand? So what was their first product?
October 18, 2024
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LG’s first brand He had no connection with technology. Let’s take a look at the LG brand since 1947 Which sectors have you gone through? LG’s first step
LG’s first brand He had no connection with technology.
Let’s take a look at the LG brand since 1947 Which sectors have you gone through?
LG’s first step is Lucky Cream
in South Korea in 1947 Happy chemical The founder of LG was In-Hwoi Koo. The sector the company entered at the time was It was cosmetic.
The first major product was launched as Lucky Creram. It was Korea’s first domestic makeup cream. This cream, which attracted a lot of attention at that time, gained an important place in the Korean cosmetics market and became popular among the public.
‘Happy’ means giving joy to everyone, “Lak Hui” It was favored because it was pronounced , and the success that came with this name formed the foundation of LG.
They also switched to plastic production.
In the 1950s the company had problems with cosmetic cream caps. To solve this problem, LG started producing plastic covers later began producing the first plastic household items in Korea.
Toothbrushes, soap containers The company started producing various kitchen utensils and achieved great success in this field. Since plastic products were not common in Korea at that time, this move increased Lak Hui Chemical’s power within the industry.
The birth of Goldstar in the transition to the electronic world
After the cosmetic success, LG entered the world of electronics in 1958 Gold star its brand established. Korea’s first local radio They achieved revolutionary success in the electronics industry through manufacturing
Then televisions, refrigerators and air conditioners Many innovative products have been launched. With these steps, LG quickly increased its success in the technology field and became a global electronics brand.
Conversion process to LG
Late sixties Happy group; It also added sectors such as energy, petrochemicals and semiconductors. Construction, securities, insurance and distribution were also among the added sectors.
As the company grew, Lucky and Goldstar were merged. “Lucky Goldstar” However, this name was found by consumers to be too long “LG Electronics” was changed to .
“Life is good” The slogan was associated with the letters LG, which created recognition and global appeal.
When we look back “From where to where!” One of the organizations we mentioned is LG.
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.