Although brand marketing campaigns typically have huge budgets, Red Bull Some brands that approach these kinds of things smartly can achieve major effects with very low budgets.

Here is Red Bull’s campaign in the 90s without spending millions It proves that it is possible to achieve great success.

It all starts when Red Bull decided to enter the energy drink market.

When Red Bull first came onto the market in 1987, the soft drink market was born Giants like Coca-Cola and Pepsi He had it.

Therefore, instead of entering the domain of these giants, Red Bull took a bolder step and created its own market. focus on energy drinks decided.

However, this decision brought with it some difficulties.

First, energy drinks are quite expensive for consumers. it was a new product and therefore they may be wary of a product with which they were unfamiliar.

The second challenge is that people already… satisfied with the drink options available would happen.

These two situations hinder the marketing of Red Bull’s energy drinks and their adoption by consumers. They were obstacles.

It was at this point that Red Bull’s marketing team came up with a creative solution: the empty can campaign!

The Red Bull team rolled up their sleeves and started searching bins all over London. empty Red Bull cans was placed.

In addition to trash cans, for nightclubs They left empty cans behind and handed out free energy drinks to the DJs.

While the ethics of it are up for debate, the goal here is to make sure people see this drink everywhere and to popularize Red Bull in the marketplace. the impression that it is the most popular drink was to give.

The power behind Red Bull’s simple campaign was that people are very sensitive to social proof.

In other words, that people tend to follow what others do to social proof Red Bull’s marketing team also noticed that he was sensitive.

That’s why their campaign is aimed at people seeing Red Bull cans in rubbish bins and around clubs Let them think that everyone drinks this drink as long as.

This is a situation that people face all the time which they believe are consumed by many people It increased their curiosity about the drink and therefore their interest in the brand.

This campaign helped popularize the brand and Red Bull quickly became popular. Becoming a leader in the energy drink market came.

Today Red Bull is global It has a market share of 43% and this success was made possible thanks to their simple yet effective strategies.

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