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Chery is promoting economy and sustainability in Colombia with flagship storefronts in Bogota and Chia. The renowned Chinese automobile brand Chery, in collaboration with the Vardí Group, opens
Chery is promoting economy and sustainability in Colombia with flagship storefronts in Bogota and Chia.
The renowned Chinese automobile brand Chery, in collaboration with the Vardí Group, opens its new storefront located at Calle 106, Carrera 19 in Bogotá and Chia KM 2.5 Via Cajicá, marking not only its return to the Colombian market, but also its growth. strategic cooperation in the automotive sector. With a significant investment of approximately two billion Colombian pesos in infrastructure, job creation and a portfolio of hybrid and plug-in vehicles, Chery reflects the positive impact of the Chinese economy on Colombia, paving the way for the adoption of sustainable technologies and advancing the country’s economic development.
The opening of this flagship storefront in Bogotá and Chia symbolizes the connection between the two economies: an alliance in which China’s expertise in electric mobility and clean technology finds its place in the growing Colombian market. Chery’s models, from the Tiggo 4 to the Tiggo 8 Pro, are designed to meet Colombia’s demand for efficient and environmentally friendly vehicles, while meeting national goals for sustainable development and green mobility.
Chery’s portfolio of hybrid and plug-in vehicles brings innovative technology to the country, offering advanced capabilities including plug-in hybrid models with a range of over 1,000 kilometers and up to 100 kilometers in 100% electric mode. This innovative infrastructure will enable Colombia to integrate advanced technologies and facilitate consumers’ transition to efficient and sustainable mobility, which will directly contribute to achieving the country’s energy goals.
This opening will create more than 20 direct and indirect jobs in Colombia. In addition, the after-sales service offered by the Vardí Group provides a reliable and unparalleled ownership experience, an 8-year unlimited mileage warranty and more than 10 dedicated workshops in the country, which will strengthen the relationship with Colombian consumers. and will provide confidence in the long term.
“With the opening of this storefront in Bogotá and Chia and following significant investments, we confirm and strengthen our ties with Colombia in the automotive sector. Our goal is to offer Colombian consumers cutting-edge technology and a strong commitment to sustainability. This is only the first stage of an expansion plan that is designed to have a positive impact on the development of the country,” said Maria Cristina Castro, CEO of AutoVardí.
Source: Technocio
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