How do some products, like Dubai Chocolate, go viral in a short time? Nothing is a coincidence!
October 22, 2024
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Expressing that it spreads quickly like a virus viral products, It literally means a ‘gold mine’ for brands. How does a product get on the radar of millions
Expressing that it spreads quickly like a virus viral products, It literally means a ‘gold mine’ for brands. How does a product get on the radar of millions of people in a short time?
Maximum impact with minimum marketing budget Of course, there is no one way to create a viral product, but there are certain ways you can follow. If you want to create your own viral product, these tactics may come in handy.
Make emotional connections and solve problems.
Most viral products are There’s a good story in it. People also come into contact with the product through these stories. Social responsibility projects are one method that can be used in this sense. If a tree was planted for every product you buy, wouldn’t you buy it too?
You also need to analyze and understand your target audience and either fill a real need or solve a problem. Besides being fun a tangible value You also have to earn.
Take advantage of the fear of missing out.
One of the driving forces behind viral products is that the product is dying out. Finding limited availability creates a desire for people to purchase this product. “Today only!” or “Limited stock!” Expressions like these increase consumers’ interest in the product and enable them to take action.
Harness the power of social media.
Think about Dubai chocolate, how did it become so famous? creative of the product Sara Hamouda, She realized during her pregnancy that no chocolate was enough for her and combined kunefe with chocolate, but that wasn’t the only thing she did. TikToker Maria Vehera Sharing the product was groundbreaking and there is no one left who does not know Dubai chocolate.
on social media by finding the right people You can announce your product to the whole world in a short time. Of course, users are just as important as influencers.
People should also share the photos they take while using the product. For this you have to be different from your competitors. Positive reactions, Thanks to fun videos, you can create viral products in a short time.
Speaking of social media, let’s not forget to mention this. Your brand’s social media It should also be strong so that you can easily attract people to both your page and your product.
Create an original concept and innovative packaging design.
Appearance is just as important as the content. Whether the product packaging is suitable enough to share on social media stylish and creative They attract people’s attention and take advantage of it. Let’s think about the cups that Starbucks releases from time to time. Everyone drinks coffee to share it.
Or let’s give a more creative example. Hailey Bieber, By combining a phone case and lip gloss, the product literally went viral. Besides being easily portable, it had never been seen before.
of this product How did it go viral? You can see its story in more detail in this content.
Give something in return.
One of the effective ways to go viral is to organize contests or give gifts. To your followers a free product, trial version, gift voucher or if you offer another benefit, increase sharing of your products and continue to grow by gaining followers. Wouldn’t it catch your attention to see a product shared by everyone on social media? Win-win.
In summary we can say this:
If you make a difference with your product, If you stand out from your competitors and most importantly, if your product creates interaction with users or changes their lives, this will be your most important step. But don’t forget that you also need to add social media and marketing tactics to this.
In an age where social media is so heavily used, you can move forward with your viral products and achieve the success you want. what matters correct planning. Surprise people, entertain them, make them valuable and push your boundaries.
Sources: Nogood, Investopedia, Forbes, Inside Viral Loops, Medium
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.