Yandex has announced that it will make a massive investment of $400 million in Turkey. With this investment, the Russia-based tech giant plans to localize its information technology products and expand its reach in Turkey.

Popovskiy, CEO of Yandex Search Türkiye, stated that they plan to create hundreds of new jobs in the digital sector within the first three years of the investment and accelerate efforts in technology development, localization and infrastructure construction. Also users storage of personal data within the borders of Türkiye He also underlined that this will be provided.

There will be a new search engine especially for the Turkish market

Popovskiy stated that Turkey is a strategic region for Yandex and emphasized that Yandex’s search, maps, navigation and advertising technologies are being adopted by a broad user base in Turkey. Popovskiy said that a new search engine, supported by artificial intelligence, has been developed specifically for the Turkish market and will bring significant efficiency in Internet searches.

Popovskiy emphasized that they collaborate with local initiatives and stated that Yandex contributes to the growth of digital advertising and technology companies in Turkey. They launched the Yandex Maps API in early 2024 and More than 300 Turkish companies benefit from this service. Popovskiy also said that they have launched a special initiative program that provides free access to local startups and more than 40 Turkish startups have participated in this program.

According to Popovskiy, thanks to this new investment from Yandex, employment in Turkey will increase and hundreds of new jobs will be created. This will bring significant benefits to Turkey’s digital economy.

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