World’s longest TV commercial record, famous personal care brand Ancient herb was broken. And with an advertisement that lasted exactly 14 hours!

This ad aired in Brazil on December 8, 2018 Guinness world records It was also approved by and became the owner of this title.

This ad, produced by Procter & Gamble and promoting the Old Spice deodorant, aired continuously from 6 a.m. to 8 p.m.

The reason the ad is so long is actually interesting strategy There was.

The content included kaleidoscopic scenes and humorous elements, and keep the audience interested Various sketches were used for the implementation.

Old Spice is now identified with him. fun and absurd styleNaturally, this was also the priority in this advertisement.

The purpose of the ad was to reinforce the message that deodorant has a 24-hour effect with such a long ad!

for 14 hours The dose of humor increased in every scene and the brand promise was frequently recalled in the advertisement.

The reason behind making such a long ad It wasn’t just about breaking a world record.

With this strategy, Old Spice attracts the attention of both traditional television viewers and create a buzz on social media He took aim.

To increase brand awareness and acquire a permanent place in the public’s memory An unusually long ad of 14 hours was preferred.

In addition, there is the humorous language of the brand spread quickly on social media contributed.

In summary, thanks to this advertising campaign, Old Spice managed to both break a world record and strengthen its brand image.

This 14-hour commercial is not only shown in Brazil It made a global impact and Old Spice’s bold marketing strategies have once again attracted attention

So this ad is in the Old Spice marketing world innovative approaches that push the boundaries It went down in history as yet another.

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