Notion has launched its own mail app: Notion Mail. This is more than just a launch: it is the consolidation of a strategy to be much more than a versatile notes app. It wants to be the nerve center of our digital productivity. It has over 100 million users and continues to take steps to move beyond notes and project management.

Why is it important?. The fragmentation of digital tools, especially those added to the subscription model, represents a loss of productivity as well as expected fatigue. Notion offers a comprehensive experience by solving our productivity needs on a single platform.

in detail. Notion’s expansion follows a clear model: Identify big needs, buy the right service, and launch standalone but integrated products.

• January 2024: Launched Notion Calendar after acquiring Cron in 2022.
• February 2024: Acquired privacy and productivity platform Skiff… no results yet.
• June 2024: Introduced Notion Sites to streamline and integrate web publishing.
• October 2024: Announces Notion Mail, scheduled for release in early 2025.

between the lines. Notion’s strategy seems clear: to build its own ecosystem. A place where each piece works independently but shines especially when used together.

It’s a similar approach to that suggested by many brands with their devices and services, with Apple or Google standing out.

Contrast. There are companies that focus on doing one thing but do it very well. Or several things, but without necessarily having harmony between them. Mail, task, project management, team management, calendar applications…

Notion seeks horizontal integration: It doesn’t aim to be the best calendar or the best email client, but rather to deliver the best unified experience.

Missing. Analyzing the parts puzzleThere are obvious areas where Notion can expand:

• A presentation tool that can compete with PowerPoint or Google Slides. A good example to follow is iA Presenter from iA Writer: extremely simple but different.
• An office suite that raises the bar compared to what Notion pages suggest.
• A more robust task manager that isn’t buried in multipurpose pages.
• Real-time collaboration tools that put Google Docs into action.

Go deeper. Notion has a great desire to compromise the profession that focuses on simplicity and usefulness, which is where it was born. Finding the perfect balance will have a double reward.

The ability to create complex yet accessible tools with a unique minimalist interface and block philosophy will be a sign of things to come. Expansion without losing clarity.

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Featured image | Swello on Unsplash