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Why are we so insistent on keeping the boxes of Apple products we bought years ago? Behind this lies a brilliant marketing strategy!

  • October 27, 2024
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Have you ever thought about why we can’t throw away these boxes? In fact, we are not aware of it There are a few reasons. Bride, Let’s look

Why are we so insistent on keeping the boxes of Apple products we bought years ago? Behind this lies a brilliant marketing strategy!

Have you ever thought about why we can’t throw away these boxes? In fact, we are not aware of it There are a few reasons.

Bride, Let’s look at these reasons.

87% of Apple customers never throw away the boxes of the products they buy.

Apple

Because Apple has set up a secret room for exactly this purpose. Designers in Apple’s secret room ensure that every box is shipped Because it makes you feel certain emotions They’re working to find out for sure.

For example, this air bag packaging It is said that the box opens more slowly. In this way, an involuntary tension is created when the box is opened. This intentional delay is known in the marketing world as controlled waiting.

If you think logically, you may also realize that opening boxes of cheap products is either very easy or very difficult.

Apple

However, opening the box with special serial books, expensive watches or an expensive product It requires balance and attention. Luxury unboxings force you to keep these boxes and inadvertently make room for brands like Apple in your home or advertise for free.

Of course, we may keep these boxes with the idea of ​​returning them to warranty in case of a possible problem, but think about it: How many of us actually save it for this purpose?

Source: Emirhan Sezen

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