You already have YouTube Shorts more than 1.5 billion active users per month, a milestone that the service reached just over a year after its international launch. Or maybe it’s not such a big deal, because it’s a feature from an online video giant who basically copies TikTok.

Given the huge success the Chinese social network has been making in recent years, YouTube Shorts is nothing more than TikTok from Google. What is the success based on? In immediacy, in immediate consumption, but captivating in the direction of a bold algorithm at the level of ladina designed as addictive.

Or the same thing, YouTube Shorts takes on the peculiarities of TikTok with a new section of short videos tailored to mobile phone consumption, which the American company even promoted $ 100 million to encourage creators to try, and the result is clone TikTok on YouTube full of cacophony.

And just look at both sites to see how the same creators are teeming with the same videos. Of course, not everything is the same and YouTube Shorts has the advantage of being a complement to regular YouTube … while TikTok extends the length of videos by up to ten minutes.

Cross competition. However, YouTube’s dominant position and the fact that it may seem surprising that it is a much more open and tolerant platform with “offensive content” may play in favor of YouTube Shorts compared to TikTok, where the content is censored. lighter than you can imagine.

You can also watch YouTube Shorts on PC, but like TikTok the experience is pretty bad.

It’s not clear if the milestone YouTube Shorts has had anything to do with this, but the numbers are convincing: if YouTube is visited by about two billion users a month, YouTube Shorts will already collect more than 1,500 million with its videos. In both cases, they are identified with your service account.

“This expansion has spurred a new trend on the platform: the rise of the multiformat creatorYouTube states in a press release taken over by The Verge.

In short, YouTube Shorts is based on the consumer habits of regular YouTube users, either for the convenience of using the same application on everything, because the creators – and therefore the content – came massively due to Google spending, and even though the impact factor has to do with it, YouTube The shorts have grown in a few years.

Now it’s time to move on with TikTok, because to see what was seen, the thing with long videos doesn’t go together.