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The term ‘Galaxy’ has become synonymous with ‘Samsung Android phone’ over the years. All terminals of the brand use this nickname to be released on the market, from
The term ‘Galaxy’ has become synonymous with ‘Samsung Android phone’ over the years. All terminals of the brand use this nickname to be released on the market, from the most affordable to the most expensive. It is a rule that has been implemented since 2009.but this may change soon.
A report recently emerged stating that the company believes the presence of the same moniker across its premium product line is hindering growth.
According to the report from South Korea that we mentioned before, Samsung is evaluating this possibility. create new brands for high-end terminals. It looks like these will be based on the way Hyundai uses Genesis to create its most luxurious vehicles.
The opinion of some in charge at Samsung is that since all terminals carry the Galaxy moniker, they cannot compete in the same way. So iPhone is an iPhone and it is understood to be a premium product, but Galaxy can range from a very affordable smartphone to a high-end smartphone.
In fact, it seems that Samsung is already conducted an internal study They plan to reshape their phone range, but it is not known whether they are currently considering another alternative name; it’s a name that clearly indicates that this is a premium device.
This change is due to the brand’s structural evaluations, geopolitics and even A large percentage of young people prefer iPhone because they think it is more premium compared to other brands.
It should also be noted that, according to a survey conducted in Samsung’s home country, South Korea, 64% of respondents ages 20 to 30 said they use an iPhoneFor women, this rate increases to 75%.
With this change, Samsung hopes that a much more premium image will be reflected just by seeing the name and that the public will recognize these models as much as possible.
Pictures | Xataka (Amparo Babiloni and José Garcia)
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John Wilkes is a seasoned journalist and author at Div Bracket. He specializes in covering trending news across a wide range of topics, from politics to entertainment and everything in between.
