It is one of the few most popular brands in the world, whose formula is still kept as a state secret. Coca Cola, It radically changed the classic design of the chubby cola can, switching to a thin and long design.

Well, it’s classic plump red can of coke Is the only reason it died because the new thin and tall design looked more stylish and modern?

One of the reasons is of course simplification and modernization.

The new design emphasizes Coca-Cola’s signature red color and white logo. minimalist It seems to offer an approach.

There are more of them, especially the new generation of consumers simple and clean Since Coca-Cola prefers new designs, the company wants to give its new cans a modern and stylish look by switching to a longer and thinner design.

Yes, now let’s get to the most important point. There is also a cost-saving aspect to it.

One of the biggest gains Coca-Cola has made with this change is save aluminum.

Because the old design was short in length and wide in width, more aluminum was used in the thick parts of the top and bottom of the can.

Because the surface area of ​​the parts we mentioned was reduced in the long and thin design, there was a significant reduction in the aluminum required, and this cost benefited Coca-Cola. provided a major advantage.

In summary, Coca-Cola may only be able to change the shape of cans by changing their shape. millions of dollars in profits He succeeded.

So it’s just a matter of It’s not about making the design stylish…

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