2024 was a year when artificial intelligence came to the fore in the smartphone world, and many companies are now looking to further improve the user experience by adding productive artificial intelligence features to their devices.

New flagship phones like the Samsung Galaxy S24, Google Pixel 9 and Apple iPhone 16 also emerged as the pioneers of this change, but Seang Chau, Google’s vice president of Android platform, said: Artificial intelligence technology evokes mixed feelings among users he thinks. According to Chau, many people don’t want to hear about artificial intelligence. Users are more interested in the benefits of artificial intelligence than the word artificial intelligence.

‘Users want to see what it does instead of the term artificial intelligence’

Googling last year The word “artificial intelligence” is used more than 140 times at Google I/O It attracted attention, but Chau no longer finds the word artificial intelligence exciting. Instead, he says, companies should promote features without using the word AI, as they do with features like Circle to Search.

According to Chau, the way to get people’s attention is not by presenting artificial intelligence just as a “term”, but by showing the direct benefits it has.

At a time when smartphone sales are declining and people prefer to use their phones for longer periods of time, the potential of artificial intelligence to make phones attractive again is of great importance, but getting users to accept that artificial intelligence is so important is the most important topic that companies should focus on.

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